Why is it that so many people end up frustrated with social media when it comes to their advertising and marketing campaigns? And yet since we are told that almost everybody is said to be on social media then it should be the ideal advertising forum.
Actually all you need to do is understand a simple rule when it comes to all your social media marketing interaction and you will be able to turn around any previously disappointing experiences. The rule is that people hate to be advertised to. And they hate it even more when you invade their social space with your ads and promotions.
So how do I advertise on social media?
You do not turn up at your friends party and turn it into a marketing event for your new product. That’s very annoying. And actually there is no need to. All you need to do is mingle with the guests and wait for your chance to tell those who ask what you are up to these days. Naturally you can enhance the chances of being asked the desired leading questions by offering free help and advise to your friends who mention any problem that is related to your product or service.
That is precisely how effective advertising is executed on social media. By not appearing to be advertising anything in the first place. This approach will give you a much more attentive audience and less resistance to your message. With this approach you will be able to tap into the amazing power and reach of social media and your marketing and promotion will always be effective.
It starts with the right image
The other key point to note is the fact that there are lots of times when those you interact in with in social media will be unaware of who you are or what your product and service is all about. This is why it is crucial for you to make a big effort to build the right image that will generate interest in what you are selling. For instance if you are selling cleaning services then you can come across as somebody who is obsessed with cleanliness. This is easier to do than most folks think. All you need to do is consistently post information about the topic of cleanliness.
Naturally it will help if the information is interesting and captivating to your audience. At this stage it will be general and have nothing to do with what you are selling. That is the powerful way to position yourself for successful marketing and selling on social media.
Social media is an extremely powerful medium that cannot be ignored by any marketer. With the simple rules outlined in this article your promotion and marketing campaigns are bound to be highly successful.